Martin Brinkmann

Online Journalist

Most blogs and websites use the nofollow html attribute in their comment section to prevent the passing of so called link juice (practically a vote for that website) to the websites mentioned or added by the commenter. It basically means that posting a comment and including your websites url will not increase your position in the search engines.

If you are a webmaster you surely know the website Sitepoint which, among other things, has a nice marketplace where webmasters can sell and buy websites, services, templates and everything else that is webmaster related. Sitepoint has probably the nicest layout of all webmaster forums that offer a marketplace. It still is only a forum and you have to click on a sale thread to view the details. With dozens of new threads each day this can be a very repetitive task.

When I analyze competitors I do a so called whois on the owner of the domain name, and all other contacts listed in the domain whois, to find out more about their background. Is the competitor a large cooperation, an individual, an organization ? This is important to know because it could keep you from trying to get more backlinks to your website than a company with a advertising budget that exceeds your annual income.

How To Calculate CTR

Click Through Rate (CTR) is one of the most important terms for webmasters who have added ads to their website or blog. While most advertising companies display the click through rate some do not. Bidvertiser for instance does not display the CTR of the ads in the statistics (only in the summary but not for individual ad units). CTR is one of the key elements in comparing advertisers and optimizing ads on websites, for pay per click programs that is. Other key elements are overal earnings and cash per click (cpc).

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