Comments on: How To Calculate CTR

By: Raheel

Raheel — Thu, 22 Apr 2010 04:33:01 +0000

Here is another good one for you. Cost per net click. This formula figures in bounce rates to determine how much ‘good’ PPC clicks are costing you.

Total Cost for Clicks / (Number of Clicks * (100% – Bounce Rate%))

By: Mangesh

Mangesh — Tue, 13 Apr 2010 10:24:44 +0000

Hi Abhay, to calculate CTR, you need impression(i.e. number of times user visited) and clicks. In you case you have the site views as impressions and then you have to decide the goal point (any specific action done by user e.g. registration on you site, purchasing any product). You can take this as click point.

Using the formula provided here, you can easily calculate CTR.

Hope this will help you.

By: Abhay

Abhay — Sat, 19 Sep 2009 07:32:01 +0000

How can i calculate the ctr of the website? Is there any formula ?

By: mangesh

mangesh — Wed, 02 Sep 2009 05:23:51 +0000

Martin, Now its clear to me what CTR is. Thanks. Btw I did not get following lines you mentioned :

“The first three digits of the CTR are placed before the decimal point while the remaining are placed after it.”

By: Mr.Mathematics

Mr.Mathematics — Fri, 10 Oct 2008 13:57:52 +0000

1/100 = 0.01

1*100 / 100 = 1%

So the formula would be CTR = Clicks * 100 / Ad impressions