12 Responses

1. Mr.Mathematics

   October 10th, 2008 at 2:57 pm

   1

   1/100 = 0.01

   1*100 / 100 = 1%

   So the formula would be CTR = Clicks * 100 / Ad impressions

2. mangesh

   September 2nd, 2009 at 6:23 am

   2

   Martin, Now its clear to me what CTR is. Thanks. Btw I did not get following lines you mentioned :

   “The first three digits of the CTR are placed before the decimal point while the remaining are placed after it.”

3. Abhay

   September 19th, 2009 at 8:32 am

   3

   How can i calculate the ctr of the website? Is there any formula ?

4. Mangesh

   April 13th, 2010 at 11:24 am

   4

   Hi Abhay, to calculate CTR, you need impression(i.e. number of times user visited) and clicks. In you case you have the site views as impressions and then you have to decide the goal point (any specific action done by user e.g. registration on you site, purchasing any product). You can take this as click point.

   Using the formula provided here, you can easily calculate CTR.

   Hope this will help you.

5. Raheel

   April 22nd, 2010 at 5:33 am

   5

   Here is another good one for you. Cost per net click. This formula figures in bounce rates to determine how much ‘good’ PPC clicks are costing you.

   Total Cost for Clicks / (Number of Clicks * (100% – Bounce Rate%))

6. amitpatekar
   

   October 2nd, 2010 at 7:59 am

   6

   CTR: Click Through Ratio is very important factor in online advertisement industry. It there any range in which we can say the CTR is good.
   I mean is there any standard ??
   How to know hat CTR is good and what CTR is not good

   Regards
   Amit Patekar

7. ghacksnews
   

   September 30th, 2011 at 8:21 am

   7

   Amit there is no standard figure, it depends largely on ad placement, your site, your visitors, where they come from, the day and time, as well as other factors.

8. Marcus Brown

   October 13th, 2011 at 11:42 pm

   8

   Yes exactly, it depends on lots of things: design of your site, ad placements, your niche, size of ad blocks etc.

   @amitpatekar You can’t say exactly what CTR is good as a standard. The best ctr is the highest but as i said it depends on those things i mentioned.
   If your site is about “how to build a bird house”, you won’t have high ctr, but if you build a site around some product, for example about “barbecue grills” you will have CTR as much as 5%-15%. It’s because people who came to your web site-came in searching for more information about different type of grills, as they are considering buying one, so for example you have adsense ads on you site, grill related ads will pop up, and as the visitor is already interested in grills they will gladly click to see what is the deal. In comparing to “how to build birds house”, where people have no intention to buy bird house but to find info on how to build them for them selves, and that’s why they are not interested in clicking the ads.

   Markus Brown

9. Tracy

   November 26th, 2011 at 1:42 pm

   9

   HI

   Am I correct? If my website has 200 000 impressions and 540 clicks, is my click through rate lower than 1%??? I keep working it out to be lower but it doesn’t make sense if 1000 impressions with 1 click would give you 1% CTR??? !!!

   I’m confused…please help! Thanks

10. ghacksnews
    

    December 13th, 2011 at 3:05 pm

    10

    Tracy, 1 click in 1000 impressions is a ctr of 0.1%.

11. MitchNeff
    

    January 11th, 2012 at 8:50 pm

    11

    Hey Mr. Mathmatics – check you math, it is very wrong on a middle school level.
    Your math:
    1/100 = 0.01
    1*100 / 100 = 1%
    So the formula would be CTR = Clicks * 100 / Ad impressions

    correct math:
    1/100 = 0.01 = 1%
    1*100/100 = 1 = 100%

    Regardless, the math doesn’t change the formula of the equation.
    CTR = clicks/impressions (typically expressed as a percentage, which is where your x*100 comes into play.)

12. MitchNeff
    

    January 11th, 2012 at 8:52 pm

    12

    Here is my question – how does everyone feel about Twitter CTR? Specifically, does a follower count as an impression? Thoughts?