Click Through Rate (CTR) is one of the most important terms for webmasters who have added ads to their website or blog. While most advertising companies display the click through rate some do not. Bidvertiser for instance does not display the CTR of the ads in the statistics (only in the summary but not for individual ad units). CTR is one of the key elements in comparing advertisers and optimizing ads on websites, for pay per click programs that is. Other key elements are overal earnings and cash per click (cpc).
Calculating CTR is not difficulty at all. All you need are the ad impressions and the clicks that ad received and the formula:
Clicks / Ad Impressions= CTR
A website with 100 impressions and 1 click would have a ctr of 1%. A website with 1000 impressions and 1 click would have a ctr of 0.1%. A website with 2345 impressions and 46 clicks would have a ctr of 1.96%.
The first three digits of the CTR are placed before the decimal point while the remaining are placed after it.
5 Responses
Mr.Mathematics
October 10th, 2008 at 2:57 pm
11/100 = 0.01
1*100 / 100 = 1%
So the formula would be CTR = Clicks * 100 / Ad impressions
mangesh
September 2nd, 2009 at 6:23 am
2Martin, Now its clear to me what CTR is. Thanks. Btw I did not get following lines you mentioned :
“The first three digits of the CTR are placed before the decimal point while the remaining are placed after it.”
Abhay
September 19th, 2009 at 8:32 am
3How can i calculate the ctr of the website? Is there any formula ?
Mangesh
April 13th, 2010 at 11:24 am
4Hi Abhay, to calculate CTR, you need impression(i.e. number of times user visited) and clicks. In you case you have the site views as impressions and then you have to decide the goal point (any specific action done by user e.g. registration on you site, purchasing any product). You can take this as click point.
Using the formula provided here, you can easily calculate CTR.
Hope this will help you.
Raheel
April 22nd, 2010 at 5:33 am
5Here is another good one for you. Cost per net click. This formula figures in bounce rates to determine how much ‘good’ PPC clicks are costing you.
Total Cost for Clicks / (Number of Clicks * (100% – Bounce Rate%))
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