Once in a while I post something new here on this site. For the past five years or so, I have bought several websites from other webmasters and brokers. Most investments that I made were low level investments ranging from a couple hundred bucks to about $1500. Recently though I purchased a website that I paid $23,000 for. This was my first five digit investment. I bought it from a broker, and despite having all the information I needed at hand, I felt a sense of anxiety that I’d never see that money again.

I do not want to reveal the url of the website, or its niche. What I can do however is list some of the factors that made me make the investment.

The site had a track record of earnings for over a year. It also showed stable rankings, and an upwards trend when it came to the earnings. It was well established in the search engines, had some top rankings there for quite some time. Plus, it was more or less a passive kind of site which meant that I did not have to put a lot of time into it to keep the earnings on this level.

The site in the last three months before purchase made an average of roughly $2,000 per month, with an upwards trend in July where it made more than $2400 until July 22. Earnings before that were not that good, ranging in the $100 to $800 region. The big increase in earnings could be attributed to the broker taking over. Optimizations were done and this resulted in the earnings increase.

Another interesting fact was that there were still around $3000 in unpaid funds (July and before) in the account which I would get with the purchase. This basically meant that I paid $20k for the site.

My biggest concern at this point was that the site’s earnings would dip. Thankfully though it turned out that they stabilized in the $3000+ region. The site in July made $3500, in August $3200. September is not looking as good, but that can be attributed to the back to school, September 11 week where the site made only one sale instead of 10. It sites at $1500 currently, and I expect it to hit about $2300 at the end of the month.

This means that I got $8.2k in earnings from the site in less than two months. This leaves $14.8 that I have to earn to turn even. Everything afterwards is a profit. And please remember that I still have the site, which with solid earnings of around $3000 per month is worth more than the $23k that I paid for it. I’d estimate that I’d currently get about $36k for it, if I keep it for another ten or so month’s even more due to the longer period of stable earnings.

I’m not writing this article to brag about the investment. I just want to use it to show everyone that web investments can be very, very profitable.