This is a first part of a series of articles that I would like to write. Most webmasters rely heavily on Google Adsense because it combines an attractive CTR rate with good PPC rates – most of the time that is. Adsense works on most type of websites that produce good content and very nicely for blogs in my experience. But what do you do when you get banned by Google ?

First of all, there are different kinds of bans and restrictions that Google Adsense can impose on the webmaster. The most common is a full account ban which means that you cannot login into Adsense anymore and that Adsense ads have been disabled on all sites associated with that account.

Then we have url bans where Adsense ads are disabled for a single website that violated policies. The webmaster normally keeps the earnings and can login and use Adsense on other websites as well. I know of several webmasters who solved the issue with Google and were able to get a url unbanned. This can take a while though.

Last but not least we have a partial url ban. This could for instance mean that a forum located on a subdomain gets banned from displaying Adsense ads.

Webmasters have several possibilities at this point. I would definitely ask Google for reinclusion if the issue can be solved. For the meantime though I would consider following possibilities:

• Check out other PPC publishers and see if they generate a good income. My experience has shown that most – if not all – PPC (pay per click) companies pay less per click and or have a abysmal ctr rate caused by ads that do not match the site contents.
• Check out Affiliate marketing. This can result in higher revenues for your website depending on its topic. Product blogs for instance do seem to generate a better income with affiliate marketing than with Adsense. Users with general websites will have problems though. It takes time to find the right products for your blog.
• Donations are another possibility. If you do have loyal visitors you could ask them to help you out. You could be surprised of how many are willing to help
• Banner Ads / Context links. Those can be run next to Adsense anyway and should be used already. If you do not use them apply right now.
• Direct Ad Selling. Can be very lucrative depending on your niche. Is also the most difficulty (next to affiliate marketing) to get into.

I will continue the series in the next days with an overview of those possibilities. I hope you will find that useful.