Click Through Rate (CTR) is one of the most important terms for webmasters who have added ads to their website or blog. While most advertising companies display the click through rate some do not. Bidvertiser for instance does not display the CTR of the ads in the statistics (only in the summary but not for individual ad units). CTR is one of the key elements in comparing advertisers and optimizing ads on websites, for pay per click programs that is. Other key elements are overal earnings and cash per click (cpc).

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There are literally hundreds of pay per click Adsense alternatives and do not have the resources to evaluate each of them. The problem that all of them have is that they do not have the massive reach of Google Adsense. Those programs have to work with a limited amount of advertisers. This leads to a few problems, it does not actually have to mean that you will make less per click than with Google Adsense but it – most of the time – means that the ads displayed will not be that contextual which will result in fewer clicks and thus lower revenue.

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This is a first part of a series of articles that I would like to write. Most webmasters rely heavily on Google Adsense because it combines an attractive CTR rate with good PPC rates – most of the time that is. Adsense works on most type of websites that produce good content and very nicely for blogs in my experience. But what do you do when you get banned by Google ?

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Microsoft made an official proposal to acquire Yahoo for approximately 44 Billion US Dollars (via Download Squad). The move was not that surprising because both Yahoo and Microsoft are currently in a fight to keep up with Google. The real question for us publishers will be if we will see any changes, positive ones that is, from that deal.

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