When I analyze competitors I do a so called whois on the owner of the domain name, and all other contacts listed in the domain whois, to find out more about their background. Is the competitor a large cooperation, an individual, an organization ? This is important to know because it could keep you from trying to get more backlinks to your website than a company with a advertising budget that exceeds your annual income.

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I encountered a new layout for the Adsense 468×60 ad units that Google seems to test at the moment. Normally the text Google appears in the right lower corner of the ad unit but on this ad unit it appeared on the upper left. This will, in my opinion, severely reduce the click through rate of that ad unit especially if you place it in your content and not in some place on the top of the page.

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I have been testing Bidvertiser as a publisher the last week and have to say that the advertiser has lots of potential and that the correct choice of ads can increase the daily earnings. I was not able to generate huge sums with it compared to Google Adsense but if you cant use Google Adsense Bidvertiser is one of the top Adsense alternatives earnings wise.

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